Content Strategy

When potential customers want to learn more about a business, the first place they often go to is their website. Making your website easy for potential customers to understand makes them more likely to become actual customers.

An evaluation of your website can analyze if its content is organized properly, if customers can easily access information they are seeking, if content is targeting the right audiences, if any social media is properly integrated, and more.

An evaluation can also include comparisons with websites of similar businesses, and the use of personas based on archetypes of customers.

Results from the analysis will be used to form recommendations for improving website content and layout, and can include improvements to content outside the website including on social media presences.

Please contact me for more information about content strategy services.